Case Analysis

30 Jun #1 E-Commerce Platform You Can’t Miss

Posted at 14:15h in Case Analysis by Marcio Resende 0 Comments

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Number One E-Commerce Platform Our eCommerce sites face drastic challenges on daily basis. From content development to inventory management or from website ...

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Necessary

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Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Duration	Description
nsid	session	This cookie is set by the provider PayPal to enable the PayPal payment service in the website.
tsrce	3 days	PayPal sets this cookie to enable the PayPal payment service in the website.
x-pp-s	session	PayPal sets this cookie to process payments on the site.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
__utma	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	30 minutes	Google Analytics sets this cookie, to determine new sessions/visits. __utmb cookie is created when the JavaScript library executes and there are no existing __utma cookies. It is updated every time data is sent to Google Analytics.
__utmc	session	The cookie is set by Google Analytics and is deleted when the user closes the browser. It is used to enable interoperability with urchin.js, which is an older version of Google Analytics and is used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	10 minutes	Google Analytics sets this cookie to inhibit request rate.
__utmz	6 months	Google Analytics sets this cookie to store the traffic source or campaign by which the visitor reached the site.
l7_az	30 minutes	This cookie is necessary for the PayPal login-function on the website.
x-cdn	session	Paypal sets this cookie to recognise customers and process payments.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
c	20 years	This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services.
IDE	1 year 24 days	Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
NID	6 months	NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
ep202	3 months	This cookie is set by the provider Surveymonkey. This cookie is used for statistical analysis and website optmization. It gathers information on user's interaction with the SurveyMonkey- Widget on thewebsite.
LANG	9 hours	No description
paypal-offers--country	3 days	No description available.

Case Analysis

30 Jun #1 E-Commerce Platform You Can’t Miss

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